Built To Move In. Styled For Life.™

Design Philosophy

design philosophy

A behind-the-scenes look at how craftsmanship, fabric, and our love of coastal California come together in every piece we create.

Vol. 1

Fabric First

The first volume of our new film series highlights our fabric first approach to design. By leading with fabric, we let the unique characteristics of each textile shape what we create. It’s a process that keeps us curious, focused on quality, and committed to building products that support both performance and comfort.

"Everything we make is about feeling. We want our clothes to feel great, but we also want those clothes to make you feel great in all the ways you live your life. Fabric is at the heart of that." — Joe Kudla, CEO and Founder

vuori

Our Materials

We make quality clothing that’s designed to last. But it’s not enough to simply make beautiful clothes that stand up to your toughest workouts—whenever possible, we also prioritize materials that honor the natural environment, our ultimate source of inspiration.

BreatheInterlock™ BreatheInterlock™

BreatheInterlock™

With a peachy-to-the-touch, airbrushed finish, our highest coverage performance fabric holds you in and keeps up for even your toughest, sweatiest workout sessions.

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DreamKnit™ DreamKnit™

DreamKnit™

Surround yourself in softness with our DreamKnit™ extra comfortable brushed jersey fabric, blended with four-way stretch and moisture-wicking performance qualities. Made from 89% recycled materials, DreamKnit™ can take you anywhere and everywhere. DreamKnit™ is made with Vuori Preferred Fibers.*

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Vuori BlissBlend™ Vuori BlissBlend™

Vuori BlissBlend™

Vuori BlissBlend™ is an innovative fabric that delivers superior stretch with an airy, weightless feel. Our unique, 360° design process creates multi-dimensional stretch that feels customized to your body. Made with 75% recycled materials. Vuori BlissBlend™ is made with Vuori Preferred Fibers.*

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VCycled™ VCycled™

VCycled™

Our most versatile and adventure-ready fabric is crafted partially from recycled materials like plastic bottles. VCycled™ delivers the performance details to keep you on the move—whether you are in or out of the water. VCycled™ is made with Vuori Preferred Fibers.*

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woman drawing up design

"Simplicity in design is very difficult to achieve. That simplicity all revolves around incredible athletic and loungewear fabrics."

—Joe Kudla, Vuori Founder & CEO
measuring fabrics

"With a fabric first product design philosophy, we let our fabrics inform the active and lounge clothing that we make. We’re always trying to bring fabric to life in its truest expression."

—Sarah Carlson, SVP Design

Vuori Preferred Fibers

Vuori’s fiber selection prioritizes materials that are made with responsible inputs whenever possible. Our preferred fibers program is designed to support more responsible material choices while maintaining the performance and comfort our products are known for.

Organic Content Standard (OCS) Global Recycled Standard (GRS), Recycled Claim Standard (RCS) Responsible Wool Standard (RWS) Responsible Down Standard (RDS).
textile exchange icons
swatches of fabric

A New Perspective On
Performance Apparel™

We’re committed to making products that stand the test of time and remain invested in the happiness of our community, the natural environment, and most importantly, each other.

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